Crunchbase: 0-1 Product Strategy

Key Highlights:

0-1 Product Concept:

• Enabled Crunchbase to achieve significant revenue growth by determining the product strategy of a new product that allows sales teams to collaborate on prospect lists and integrate them into their CRM systems.

• Product Scoping and Vendor Selection:

  • Led a design sprint to explore areas for investment that resulted in a functional prototype for further usability testing.

  • Conducted interviews with multiple iPaaS vendors to identify the best technology solutions for integration.

  • Conducted user research and gathered feedback to build the roadmap and MVP definition.

• Phased Delivery and Launch:

  • Strategically broke down the delivery into phases, starting with a Minimum Viable Product and progressing to a full product launch.

Achievements:

• Played a pivotal role in driving new revenue streams for Crunchbase through innovative product strategy and user-focused design.

• Demonstrated strong leadership and product strategy skills, guiding the project from ideation to MVP definition.